38 Entertainment Group creates tailored solutions for celebrities and professional athletes looking to enter the digital and gaming space. The Company Co-owns Ellevens esports with football superstar Gareth Bale and created Combat Gaming, a celebrity online gaming events brand whereby Chelsea and England footballer Mason Mount is it’s global brand ambassador.

meet the 38


Jonathan Kark


Jonathan is a registered chartered accountant and entrepreneur who has strategically directed the development of several early and growth stage businesses. He combines his unique passion for gaming, sports and finance in leading 38 Entertainment into becoming one of the biggest esports brands in the gaming industry. Jonathan leverages his passion for sport with his business acumen to ensure the commercial success of the group.

Larry Cohen


As a former professional footballer and FIFA enthusiast, Larry lends his extensive lived experience to the world of esports. His in-depth understanding of the technical aspects of the game and his significant network equips him in applying his real-life sporting experience to the esports world. Larry contributes strategic differentiation to the success of 38 Entertainment.

Liam Bagnall

Creative Lead & Content Director

Pioneer & Founder of Don’t Flop, one of the largest youth online broadcasters of music content and events.

Liam was previously Executive Director at UNILAD where he managed a team of 35 young creatives, directors and producers to make award winning content for the biggest brands in the world.

Liam will help to push the business into becoming one of the most exciting platforms for gaming and sports content.

Jake Butler

Head of Ellevens esports

Jake has been involved in the Esports space for over 10 years as a pro player, coach and as part of the management of successful organisations.

With a background in Marketing, Jake has also worked as a business consultant and for companies such as General Electric.

Most recently, Jake has been leading the EU Influencer program for SCUF Gaming, achieving back-to back record breaking KPIs to grow the EU market

Joshua Barnett


As a director at the Stellar Group, one of the biggest and most successful sports management companies in the world, Joshua is ideally positioned at 38 Entertainment, both strategically and operationally. His in-depth understanding of esports and gaming allows him to contribute innovative thinking, thus ensuring a competitive edge for the business.

38 Entertainment



An elite gaming organization between 38 Entertainment Group and global football superstar Gareth Bale. Bale’s Esports team consists of some of the finest gamers in competitive FIFA and Rocket League, who are joined by some of the most exciting personalities across YouTube and Twitch. The team has enjoyed significant early success, finishing 2nd in the world in the FIFA eClub World Cup and winning eight Rocket League championships.

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Combat is our celebrity tournament and content platform where we see some of the biggest celebrities, content creators and fans taking part in our online gaming events as well as exciting content series all centred around gaming. A gaming club for celebrities, content creators and you!


Combat’s Celebrity Charity tournaments are a series of events that bring together multiple different celebrities, athletes and content creators to play some of the most loved games globally and at the same time raise money for various charitable causes. Previous events saw Combat partner with the likes of UNICEF, Direct Relief, Twitch and Sport Bible, among others, with the goal of raising money for emergency aid in the fight against Covid-19. The first two events saw over 70 celebrities and content creators come together to play FIFA and then Call of Duty: Warzone, enjoying significant viewership on Twitch, widespread press coverage and notable social media reach.